Profile picture of John Lynch, Jr.

John Lynch, Jr.

University of Colorado Boulder

Academic Executive Director & Professor of Marketing at University of Colorado Boulder

EXPERTISE

Consumer Behavior & Insights

How my research impacts research practice

I do work on consumer financial decision making, so any financial services firms might be interested.

How I have worked with businesses

Working with a large financial services firm "record keeper" on factors affecting retirement plan leakage. Worked with US Consumer Financial Protection Bureau on their financial education efforts.

How I like to collaborate

Most interested in research collaborations about how consumers make decisions about spending and saving that affect their financial well-being. I'd also be interested in research collaborations about corporate financial well being programs.

publications

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