BIO

Jordan Moffett is an Assistant Professor of Marketing at the Gatton College of Business and Economics, University of Kentucky and a research fellow for the Sales and Marketing Strategy (SAMS) Institute. Moffett’s research focuses primarily on relationship marketing theory and strategy with an emphasis in customer-firm communication, social media experience design, and customer privacy. Moffett employs both secondary-data and experimental approaches to study these topics. At the University of Kentucky, Moffett teaches the marketing strategy capstone class for undergraduate students.