BIO

Jenny van Doorn is professor of Service Marketing at the University of Groningen, the Netherlands. As a researcher, she strives to be on the forefront of new developments and is fascinated by the use of social service robots as the next frontier of societal transitions. She was among the first to introduce robotics in the field of service research and laid the conceptual foundation for a new line of research looking at the integration of robots in daily service provision.
Her work on service robots is impactful and has been highly cited and has appeared in, amongst others, Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, and International Journal of Information Management. Her work on robots. She serves, amongst others, as Associate editor at the Journal of Marketing, the Journal the Academy of Marketing Science, Journal of Service Research, and the International Journal of Research in Marketing. She conducts her research at, and together with, partners from practice, such as robot application developer Welbo, the University Hospital Groningen, and other health care facilities. She frequently shares her research with practitioners and public policy makers, but also with the general public.