BIO

Kristin Federico is the head of Participant Marketing and Communications within Vanguard’s Participant Strategy Experience group. She leads teams of marketing- and communications professionals who are responsible for creating and executing Vanguard’s marketing strategy that supports participants’ holistic financial needs, both in and outside of retirement. Kristin and her teams focus on driving engagement and positive financial outcomes for Vanguard’s 5 million plan participants. After beginning her financial services career in banking, Kristin joined Vanguard in 1997. Her Vanguard tenure has been primarily within Institutional Investor Group (IIG) in client-facing roles such as relationship manager and communication consultant. She has also led communications professionals in Vanguard Retail Marketing and in Participant Education in IIG.