BIO

Kinshuk Jerath is Professor of Business in the Marketing division at Columbia Business School. His research is in technology-enabled marketing, primarily in online advertising, online and offline retailing, sales force management and customer management. His research has appeared in top-tier marketing and operations management journals, such as Marketing Science, Journal of Marketing Research, Management Science and Operations Research. He is an Associate Editor at Journal of Marketing Research, Management Science and Quantitative Marketing and Economics, a Senior Editor at Production and Operations Management, and serves on the editorial boards of several other top-tier journals. He was nominated by the Marketing Science Institute as a Young Scholar in 2013 and as a Scholar in 2018, and has received research award grants from Amazon, Google, Adobe and other companies and institutes. He has consulted for Fortune 500 companies, has served as an expert in high-profile legal cases, and sits on the advisory boards of multiple startups.