Kevin Lane Keller – MSI – Marketing Science Institute

EXPERTISE

Advertising, Brands & Branding, Consumer Behavior & Insights

How my research impacts research practice

Much of my writing targets practitioners. Lots of frameworks and guidelines.

How I have worked with businesses

I have done all kinds of branding projects with all kinds of companies.

How I like to collaborate

All of the above! Those and perhaps others that make sense.

By using MSI.org you agree to our use of cookies as identifiers and for other features of the site as described in our Privacy Policy.