BIO

Kevin Lane Keller is E. B. Osborn Professor of Marketing at Tuck School of Business at Dartmouth College. An academic pioneer in the study of brands, branding, and brand equity, Kevin has served as brand confidant to marketers for some of the world’s most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, Mayo Clinic, SAB Miller, Procter & Gamble, and Samsung. His academic resume includes degrees from Cornell, Duke, and Carnegie-Mellon universities, award-winning research, and faculty positions at Berkeley, Stanford, and UNC.

His textbook, Strategic Brand Management, in its 4th edition, has been adopted at top business schools and leading firms around the world and has been heralded as the “bible of branding.” Since the 12th edition, he has been the co-author with Philip Kotler of the all-time best selling introductory M.B.A. marketing textbook, Marketing Management, now in its 15th edition.