BIO

Leah Smith joined the Walton College in 2020 after earning her Ph.D. from the University of Tennessee. Before that, she received her Bachelor’s degree from Indiana University and an MBA from Wake Forest University with a concentration in marketing. Prior to her doctoral studies, Leah worked in Marketing Research departments for Alltel, Altria, and Electrolux. Her current research focuses primarily on consumer behavior with a focus on marketing relationships and how technology changes relationship dynamics.