BIO

Matthew D. Rocklage is the Thomas E. Moore Faculty Fellow and professor of marketing at Northeastern University’s D’Amore-McKim School of Business. He earned his PhD in social psychology from Ohio State University and was a postdoctoral scholar at the Kellogg School of Management at Northwestern University. He is the winner of the Attitudes and Social Influence Early Career Award from the Society for Personality and Social Psychology. His research has been funded by the National Science Foundation and published in top academic outlets such as the Proceedings of the National Academy of Sciences, Nature Human Behaviour, Journal of Consumer Research, Journal of Marketing Research, and Psychological Science. He is the creator of the Lexical Suite – a computational tool that captures attitudes via natural text – to measure and better understand attitude emotionality and confidence using real-world big data (www.LexicalSuite.com).