BIO

Mathew Chylinski is an Associate Professor in the School of Marketing at the University of New South Wales (UNSW) Business School. His research focuses on modelling customer decision processes, and applications of emerging technologies in consumer markets. He has published in leading academic journals such as Marketing Science, Journal of Academy of Marketing Science, Journal of Retailing.

He is a founder and director of the UNSW Metaverse Lab (MLab), a state of the art research laboratory at the UNSW Business School that promotes industry engagement.