BIO

Mathew S. Isaac, Ph.D., is the Thomas F. Gleed Chair of Business Administration and Professor of Marketing at the Albers School of Business and Economics at Seattle University. His research focuses primarily on consumer judgment and decision-making. He is particularly interested in the processing of numerical information, lists, frames, and categories, and in consumers’ response to persuasion attempts. At Albers, Mathew serves as the Chairperson of the Marketing Department and teaches courses in Marketing Strategy, Brand Management, Sales Management, and Consumption & Happiness to undergraduate and graduate students.