BIO

Matthew McGranaghan is an assistant professor of marketing in the Department of Business Administration at the University of Delaware’s Alfred Lerner College of Business and Economics. He studies the economics of consumer attention and the indirect effects of marketing interventions. His research integrates econometric methods, experiments in the lab and field and unique data to analyze questions relevant to both firms and marketing academics. He has published in top marketing journals such as Marketing Science and Quantitative Marketing and Economics. Before joining the Lerner College, Matthew received an B.S. in neuroscience from Lafayette College and his Ph.D. in applied economics and management from Cornell University.