EXPERTISE

Brands & Branding, Consumer Behavior & Insights, Corporate Social Responsibility, Marketing Experiments, Pricing, Privacy & Regulation

My research lies at the intersection of consumer psychology and behavioral economics, identifying novel triggers of consumer behavior and novel means of influencing consumer satisfaction and loyalty. I work with companies on problems ranging from increasing consumer loyalty (repeat purchase) to designing better customer experiences (online and in store) to optimizing CSR initiatives. I have collaborated with companies via workshops, speaking engagements, consulting projects, and research collaborations.