BIO

Rik Pieters is eminent research scholar at Tilburg University (NL) and Research Professor at Catolica University, Lisbon.
He holds a PhD in psychology from the University of Leiden.
He has been strategy director at the FCB.Publicis Ad agency, Amsterdam office, with among his clients ABN AMRO bank, Philips, Min. of the Environment. When not working, he doesn’t, which is rare.