BIO

Patrick Fennell is an Assistant Professor of Marketing at the Coles College of Business, Kennesaw State University. After working in the fields of advertising and corporate communications in the consumer electronics industry, he received his Ph.D. from Louisiana State University. As an academic, Professor Fennell’s primary research interests include retailing and services phenomena. Fennell utilizes a variety of empirical approaches and statistical methods in his work. At Kennesaw State University, Fennell teaches marketing research to undergraduate students.