BIO

Quentin André is Assistant Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. Quentin uses experiments to investigate how decision-makers of all kinds (consumers, managers, or even researchers themselves) process and use quantitative information. Some of the topics he has studied include how marketing managers make sense of consumer segments, how consumers assess the variability of prices across categories, how managers become overconfident in their understanding of the business world, and how researchers deal with statistical outliers. Quentin also researches (and advocates for) methods that can increase the efficiency, reliability, and transparency of marketing research. At Leeds, he is teaching the Marketing Strategy class in the MBA program, and the Data Analytics class in the Masters’ program.