BIO

Roman Welden joined the Marketing Department at the Kelley School of Business in August 2022. He earned his Ph.D. in Marketing at the University of Tennessee. Roman is a marketing strategy researcher, and his primary research areas include video game marketing, influencer marketing, social influence, and social media. Currently his main research interest is understanding the marketing process throughout the video game ecosystem. His research has been published in the International Journal of Research in Marketing, Journal of Retailing, and Journal of Marketing Research.