BIO

Dr. Sven Baehre is a market research professional, currently leading the European Consumer & Market Insights team at adidas. With almost ten-years of industry experience and a ‘consumer-first’ mindset, he has worked on identifying market opportunities and translating them into long-term brand strategies. Next to that Dr. Sven Baehre is also an academic marketing researcher where his research interests lie in the areas of consumer centric marketing research and analytics, and their application into managerially relevant insights. In particular, he is interested in the utility of customer mindset metrics as NPS and how these metrics are related to firm performance. His award-winning research has been published in leading academic journals as for example the Journal of the Academy of Marketing Science and the Journal of Business Research.