BIO

Sundar Bharadwaj is the Coca Cola Chair Professor of Marketing at the Terry College of Business, University of Georgia and Senior Research Fellow at the Indian School of Business. He is also a Research Fellow at the Institute for the Study of Business Markets and at the Earl V. Synder Innovation Management Center, Syracuse University. He has served on the tenure track or held visiting faculty positions at Emory University, the Wharton School at the University of Pennsylvania, the Indian School of Business and HEC(Paris).

Sundar’s research focuses on business problems relating to current and long-term returns and risks to marketing investments in brands, customers, innovation, and marketing strategy. He also researches the societal role and impact of marketing. He teaches in the MBA, Executive MBA, and doctoral programs. He has held brand management and sales management positions in multinational corporations where he developed branding strategies and channel strategies for new and existing products.