How my research impacts research practice
She is fundamentally concerned with omnichannel and route-to-market strategies, channel member incentives, online marketplaces (e.g., Amazon), mitigating fakery on review platforms (e.g., Yelp) and why some collaborative relationships can grow the pie for everyone involved, while others devolve and leave lasting scars. Her work spans numerous industries including agricultural, automotive, chemical, consumer packaged goods, high technology, petroleum, the military, and many more.
How I have worked with businesses
My research has involved thousands of managers and executives from organizations all around the world, and virtually every industry. In addition to research, I have also served as an expert witness and have considerable consulting experience.
How I like to collaborate
I have engaged in all of these formats: workshop, speaking engagement, research collaboration, consulting, and expert witnessing.
