Profile picture of Tulin Erdem

Tulin Erdem

New York University

Leonard N. Stern Professor of Business and Professor of Marketing

EXPERTISE

Brands & Branding, Consumer Behavior & Insights

How my research impacts research practice

Marketing Science models of consumer search, behavior, choice have many implications for marketing strategy.

How I have worked with businesses

I worked before with companies like Samsung, ReadWorks etc. to model customer behavior.

How I like to collaborate

I would be most interested in research collaboration

publications

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