BIO

Tesary Lin is the Isabel Anderson Career Development Assistant Professor of Marketing at Boston University, a Junior Faculty Fellow at the Hariri Institute for Computing, and a Faculty Affiliate of the Technology & Policy Research Initiative. Her research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers’ data sharing decisions. For her work in privacy and consumer data, Lin has been a recipient of the John D.C. Little Best Paper Award, the Alessandro di Fiore Best Paper Award, the Sheth Foundation ISMS Doctoral Dissertation Award, and the MSI Alden G. Clayton Doctoral Dissertation Award.