EXPERTISE

Consumer Behavior & Insights, Marketing Experiments, Pricing

My research has implications regarding unintended impact of company surveys and for ways that consumers react to prices based on the presentation beyond the actual price (e.g., if surcharges are assesses separately). I have conducted studies with companies in the past for joint benefit (e.g., conjoint studies, intention-behavior studies). I'm mostly interested in research collaboration but am open to what is most helpful.