BIO

Vilma Todri is an assistant professor at the Goizueta Business School of Emory University. Her research agenda has been inspired by the profound impact of Internet-related technologies on how consumers conduct research about products, make purchases and interact with brands nowadays, and how firms leverage such technologies to create business value. She is especially interested in topics related to digital marketing, ad-blocking technologies, digital strategy, social media, and consumer behavior in technology-mediated environments. She employs state-of-the-art methodologies that lie in the intersection of quantitative modeling, experimental research designs, and machine learning. Vilma’s research has been published in various premier outlets and she has been the recipient of several awards, including the INFORMS ISS Gordon B. Davis Young Scholar Award and AIS Early Career Award. Vilma received her Ph.D. from New York University in 2016 and, before academia, she worked for Google.