April 6 – 7, 2017 • Taj Hotel, Boston
It’s time to bring rigor and actionability to customer experience and the customer journey. This meeting will offer Trustees new marketing insights and research findings that are relevant across industries and organizational roles. Our speakers—experts in quantitative, behavioral, and strategic domains—will focus on key questions about design, implementation, and measurement of customer experience and customer journeys, when those “customers” may be buyers, shoppers, or consumers.
Registration is free for MSI Trustees or their designates.
At MSI conferences, academic speakers offer a first look at new research findings and executive speakers share their knowledge and experiences. In addition, discussion groups and informal exchanges offer the opportunity to share insights that lead to improvements in marketing practice.