Beyond an Internet of “One-off Solutions”Feb 22, 2017 Peter Levin, Strategic Planner - Datacenter Group, Intel Corporation
Peter Levin will offer a view of the future of the IoT as well as the challenges marketers must address.
Marketing ROI Analytics in 2016: The Baby and the BathwaterFeb 22, 2017 Ross Link, Former President, Global MROI Solutions, Nielsen
Ross Link will discuss Nielsen’s perspective on the present and future of marketing ROI.
C_RIOSITY: Where Are U?Feb 14, 2017 Spencer Harrison, Boston College
How did Houdini make an elephant disappear? How might asking this question impact your business?
Closing ThoughtsFeb 09, 2017 Randolph E. Bucklin
Concluding remarks from "Harnessing Marketing Analytics for Business Impact"
Two Views on the Future of Marketing AnalyticsFeb 09, 2017 Mo Patel, Practice Director, AI & Deep Learning, Teradata
What does the future hold? Deep learning, self-service analytics, confirmation bias, fast hypothesis testing, augmented reality, IoT?