MSI 2025 Events Calendar

JANUARY

1/2 ~ 1/5 – Conference: MSI 2024 Scholar | Park City, Utah

2/12 ~ 2/13 – Conference: MSI 2025 Summit | Los Angeles, CA

FEBRUARY

2/4 – MSI Innovation Series Webinar: The Power of Losing Ideas in Crowdsourcing Contests: How AI Can Leverage Non-Winning Designs in the Luxury Fashion Industry

2/25 – MSI Webinar: Price-Gouging Regulation in Response to Crisis: Causal Effects and Policy Implications

MARCH

3/4 – MSI Webinar: Contextual Advertising with Theory-Informed Machine Learning

3/11 – MSI Book Series Webinar: Thriving with AI – Deploying the House of AI for Competitive Advantage

3/18 – MSI Innovation Series Webinar: To Increase Creativity Be Silly First

3/19 – MSI/ARF B2B Exchange: Sales and Marketing Alignment

3/25 – AUDIENCExSCIENCE 2025

APRIL

4/1 – MSI Webinar: A whole new world, A new fantastic point of view: Charting unexplored territories in consumer research with generative AI

4/15 – MSI Webinar: Microblogs as Frontlines of Customer Problem Handling

4/22 –  MSI Webinar: Screening Consumer Complaints for Safety Concerns: A Topic Model for Decision

MAY

5/6 –MSI Webinar: Leveraging Livestreaming to Enrich Influencer Marketing

5/8 – MSI Insights Exchange: Building and Scaling an Internal MMM Practice

5/13 – MSI Webinar: Fostering Financial Mindfulness

5/20 – MSI Webinar: How Firms Can Steer Social Media Conversations

JUNE

6/3 – MSI Innovation Series Webinar: Facing the Whiz

6/24 – MSI Webinar: Optimizing for Search Engines and LLMs

JULY

7/15 – MSI Webinar: Market Timing: Identifying the Optimal Moment to Launch a New Technology

AUGUST

8/5 – MSI Webinar: Innovative New Products and the Bicultural Consumer: Strategic Insights for Market Growth

SEPTEMBER

9/16 – MSI Webinar: The AI-usage conundrum: What you need to know to protect your brand, your customers, and your employees from AI reliance 

OCTOBER

NOVEMBER

DECEMBER