Webinars
Analytics Rebroadcast: A Scalable Recommendation Engine for New Users and Items
Data Challenges from Business Disruption – Solutions and Opportunities
Beginning in August 2022, MSI will broadcast each session from our 2022 Analytics Conference weekly on Tuesdays from 12:30-1:00pm ET. Attendees will be able to pose questions to be answered live. This event is open to corporate and academic members. Please make sure to login to your account in order to register.
For our first recast Carl Mela will discuss recommendation systems for contexts such as online news or e-tailing involve new users and new items and therefore face several challenges; i) how to make initial recommendations to users with little or no response history, ii) how to learn user preferences for items, iii) how to scale the recommendation system across many users and items, with many potential demographics and attributes respectively, and iv) how to recommend menus instead of items. While many recommendation systems accommodate aspects of these challenges, few, if any, address all. Thus, we develop a recommended approach for these contexts.
speaker
Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University and past Executive Director of the Marketing Science Institute. He holds an engineering degree from Brown University, and a Ph.D. in Marketing from Columbia University. Prior to his Ph.D., he held management positions at Hewlett Packard, Hughes Space and Communications, and Proxima Corporation. Prof. Mela applies economic and statistical models to generate insights regarding the long-term effects of marketing activity on brand equity and the effect of digital marketing technology on consumer and firm behavior. Articles along these lines appear in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Harvard Business Review, and the Journal of Consumer Research and have received or been a finalist for forty best paper awards including the INFORMS John D.C. Little and Long-Term Impact Awards and the American Marketing Association’s William O’Dell and Paul Green Awards. Prof. Mela serves or has served as an Associate Editor of the Journal of Marketing Research, and Quantitative Marketing and Economics and is or has been on the editorial boards of the Marketing Science, Journal of Marketing and Marketing Letters. Professional boards include the Word of Mouth Marketing Association, Unilever, Information Resources, Incorporated, the Marketing Science Institute, and the Advertising Research Foundation.