Webinars
Defining, Nurturing, Protecting, and Measuring Reputation: How To Manage Your Most Important Marketing Asset
In this webinar, Paul Argenti will help participants understand what reputation really is, how it is formed, how to protect it using reputational risk analysis, and how to measure it using new techniques based on advanced mathematical tools developed in the biological sciences. His extensive research and consulting experience in this area will allow participants to learn about frameworks developed in the academic environment as well as next practices from real companies that have focused on reputation as a critical asset.