Today more than ever, marketers need to know what matters most to their customers. Northwestern’s Rima Touré-Tillery will present findings from psychology and consumer research to explain what motivates customers to engage with brands—and how this might apply to the ongoing covid-19 crisis. She will discuss various marketing examples to illustrate the practical implications of these findings. Rima Touré-Tillery is an expert in consumer motivation. Her research has been featured in top academic journals and reported widely in the business press.

Attendees will learn:

• What motivates people to engage with a brand or service?
• How can marketers match their efforts with their customers’ goals?
• What are the biases and distractions that influence consumers’ attention and perceptions, and how can marketers mitigate them?
• How might these insights apply to the ongoing covid-19 crisis?

During the webinar, Rima will address your questions, highlight research insights to help marketers succeed, and discuss how these insights might apply in times of crisis and uncertainty.

View the recording