Marketing analytics visionary Conor McGovern will focus on the challenges of and strategies for deeply embedding advanced analytics in the organization. He will cover practical examples of how to close the “execution gap” many organizations experience in moving from analytical insights to actual outcomes. The webinar will address two main themes: (1) the use of agile, role-based advanced analytics applications to deliver insights for consumption by marketers to make smarter decisions and (2) the embedding of advanced analytics, such as machine learning, to deliver automated, real-time optimization of consumer response in the online channel.

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