Webinars
MSI Book Series: Assemblage – The Art and Science of Brand Transformation
Emmanuel Probst, Global Lead, Brand Thought Leadership at Ipsos will share with you our latest research on how to create and grow transformative brands from his latest book Assemblage – The Art and Science of Brand Transformation. Assemblage recognizes that to succeed, brands can no longer just sell products, but must also urgently transform us and the world we live in.
Attendees will learn:
o How to shape audiences’ perceptions
o How brands can reassure their audience about the future, by leveraging the past and the present
o How to utilize data and insights to deliver a personalized, human-centric consumer experience
o How brands can make a positive impact on people, society and the economy
o What Picasso knew, and every marketer needs to learn
This presentation is supported by in-depth research in consumer psychology, extensive consumer insights, interviews with industry-leading marketers, and case studies of transformative brands, big and small. Assemblage is endorsed by Jonah Berger, Martin Lindstrom and David Aaker, among others.
