June 3, 2025 | 12:00 pm - 12:30 pm ET 

Webinars

MSI Innovation Series Webinar: Facing the Whiz

This talk will tell the story of how Japanese retailers are employing non-humanoid robots in an improvised manner in order to enhance their in-store promotions. It will cover both the origin of this recent initiative, its implementation and its impact on promotional effectiveness. In addition, it will present the results of a multi-method inquiry which suggests that an easy and inexpensive modification of these robots can lead to sizeable gains in terms of promotional effectiveness.

speaker

Aric P. Rindfleisch

University of Illinois at Urbana-Champaign

Aric Rindfleisch is the John M. Jones Professor of Marketing and Executive Director of the Illinois MakerLab at the University of Illinois. Aric’s research currently focuses on understanding technology and innovation in the digital world and has been published in several leading academic journals including the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Operations Management, Strategic Management Journal, Journal of Product Innovation Management, among others. Aric also teaches three popular Coursera classes (Marketing in a Digital World, The Digital Marketing Revolution & The 3D Printing Revolution) that have collectively enrolled over 700,000 learners.

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