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Note: This event is virtual.

As part of MSI’s Marketing Mix Models (MMM) Initiative, this Insights Exchange dives into one of the most pressing questions for companies today: How do you successfully build an internal MMM function from the ground up?

Join us for an interactive discussion featuring:

– Expert Insights: A leading academic will break down the key building blocks of a strong MMM practice—what works, what doesn’t, and what companies often overlook.

– Real-World Experience: Hear from a company currently in the process of developing its internal MMM function—their approach, challenges, and lessons learned.

– Engaging Peer Discussion: Connect with other industry leaders facing the same challenges. Share perspectives, ask questions, and gain actionable takeaways to strengthen your own MMM strategy.

Whether you’re just starting your MMM journey or refining an existing practice, this session offers a unique opportunity to learn, collaborate, and navigate the complexities of building an effective, in-house MMM function.