Michael Haenlein

ESCP Europe

Michael Haenlein is a Professor of Marketing at ESCP Business School in Paris (France), holds the Chair of Responsible Research in Marketing at the University of Liverpool Management School (UK), and is an Adjunct Professor at Trinity Business School of Trinity College Dublin (Ireland). His main area of expertise is the impact of new technologies on firms and consumers. Within this space, Michael has worked on questions related to online retailing, social media, influencer marketing, mobile gaming, and, more recently, artificial intelligence, video gaming, and live streaming. Michael holds a Ph.D. from WHU, Otto Beisheim School of Management, and a Habilitation from Pantheon-Sorbonne University. As a consultant, he has collaborated with numerous international companies across various industries, including telecommunications, financial services, technology, and private equity. Michael counts among the Top 25 most cited researchers in the field of marketing worldwide. He is an Associate Editor at the Journal of Marketing, the Journal of the Academy of Marketing Science (JAMS), and the International Journal of Research in Marketing (IJRM). Michael is the President-Elect Designate of the Academic Council of the American Marketing Association (AMA) and the Vice President of Publications at the European Marketing Academy (EMAC).