Dr. Tellis will cover recent advances on the theory and applications of artificial intelligence (AI) applications in marketing. In particular his talk will explain how AI can help in ideation, idea selection, crowdfunding, drivers of virality, brand mapping, dynamics of brand crises, identifying dimensions of product quality, and biases in consumer ratings of products and services.

References:  Peer Reviewed Articles – Gerard J. Tellis (gtellis.net)

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