Webinars
Part 2 – MSI Webinar: Incrementality: Methods for Causal Inference
Marketers are interested in establishing causal relationships of marketing actions and outcomes (i.e. causal inference). Even without running a randomized experiment, marketers can gain insights into causal relationships by leveraging quasi-experimental data and methods. In this talk, we will cover the fundamentals of how to think in a causal way, introduce a wide variety of cutting edge quasi-experimental tools (e.g. synthetic control method, difference-in-differences) and clearly lay out of the assumptions and questions to ask after receiving a causal analysis. The goal of this talk is to help you gain a deeper, more nuanced understanding of causal insights that are key in guiding managerial decisions.
