Conferences
Supply Chain Disruption, Inflation, and Marketing Prosperity: An MSI Virtual Forum for Taking Control
Join us on Monday, October 17th for this MSI exclusive forum about supply chain disruption, inflation, and marketing prosperity.
What is your firm doing to cope with inflation? Are you just hoping it will go away? That’s not a strategy.
Supply chain disruptions are a major factor driving inflation. Managers need to know which are transitory and which will persist and require changes in their marketing strategies and tactics.
Register now to understand what is here to stay and how to adapt and prosper.
- How are global supply chain shocks from COVID different than past disruptions?
- What do we know from academic research work on how to manage such shocks – now and in the future?
- How do inflation and business cycles affect consumer spending – and how should marketers respond in terms of pricing, promotion, channels, and products?
- What categories will be winners versus losers – for example, branded versus private label products?
Please make sure to login to your account or contact msi@msi.org to register.
Our workshop leaders are truly distinguished academic experts from around the globe. Professor Gérard Cachon is the Fred R. Sullivan Professor of Operations and Professor of Marketing at the University of Pennsylvania’s Wharton School of Business. He studies supply chain management, operation strategy and pricing with a focus on how technology transforms competitive dynamics and enables novel operational strategies. He is an INFORMS Fellow, a Fellow and former President of the Manufacturing and Service Operations Management Society, and the former Editor-in-Chief of Management Science as well as Manufacturing & Service Operations Management. He will share his work on “Global Supply Chain Disruptions Fueling Inflation and How to Cope. “
Professor Marnik Dekimpe is Research Professor of Marketing at Tilburg University (The Netherlands) and Professor of Marketing at KU Leuven (Belgium). His research focusses on business cycle effects on marketing and how business cycles affect the relative fortunes of brands and private labels, global the drivers of private-label success, and the measurement of short- and long-run marketing-mix effects. He has advised key players in the CPG, automotive, banking, movie, computer game industries, especially on forecasting, private-label growth and marketing-mix effectiveness issues. His honors include the AMA Mahajan Award for Lifetime Contributions to Marketing Strategy Research and the Distinguished Marketing Scholar Award for Lifetime Achievement from the European Marketing Academy. Dekimpe is past editor-in-chief of the International Journal of Research in Marketing and will lead discussion on “The CMO’s Guide to Marketing in a Time of Inflation.”