The Marketing Science Institute (MSI) is pleased to announce the winners of the 2024 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.  The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited […]

MSI is delighted to announce the 2024 class of MSI Scholars. This group of 33 faculty will convene for a January 2nd – January 5th retreat in Park City, Utah. The group is a nice balance across geographies and areas of marketing.  The MSI Scholars Program was developed to recognize excellence in marketing scholarship, develop […]

MSI is co-sponsoring a unique doctoral seminar on marketing strategy this fall. Initiated by academic members of the Marketing Strategy Special Interest Group by the American Marketing Association. The purpose of the seminar is to provide students with exposure to marketing strategy topics and leading scholars in the area. The seminar will be especially useful […]