Legendary marketing professor and consultant Philip Kotler has a stern warning for practitioners who are simply muddling through the coronavirus pandemic, waiting for a return to normal. That kind of complacency is a business killer, he says. “Marketing is no longer placing some ads in broadcast and print, and pricing your product. That’s the old […]

Whether you are an experienced marketer rich in expertise or new to the marketing fraternity, one thing is certain — the past year has been one of intense learning. I recall, just a few quarters ago, specialist digital marketers had to struggle mightily to get a sizable piece of marketing resources because traditional advertising and […]

  When you go shopping, how much does sustainability play into the choices you make? As people grow more aware of environmental, social and economic issues facing various parts of the world, eco-friendly products are increasingly being offered to consumers. But that doesn’t necessarily mean that these companies or products do well in sales or […]