It’s time for brands to step up to social activism — or step aside. That’s the message from Mitch Hamilton, an associate marketing professor at Loyola Marymount University who believes companies can no longer afford to sit passively on the sidelines while socio-political movements rage across the world. Consumers are increasingly using their purchasing power […]

The retail apocalypse has been slogging along since 2017, a slow-motion event that set a record for store closings that year at roughly 8,000. Fast-forward to 2020, and the coronavirus pandemic has accelerated the demise with such speed that imperiled companies find themselves scrambling to save themselves. “COVID-19 makes 2017 look like nothing,” said Barbara […]

Pamela Forbus remembers when working on a Doritos marketing campaign was a career killer. It was in the early 2000s, sales were slumping, and a “revolving door” of brand managers couldn’t turn things around, she said. Then one brave brand manager stepped in and asked for six months to make a difference. Armed with marketing […]