On June 12, Daniel McCarthy, Emory University, was awarded the 2019-2020 Gary Lilien ISMS-MSI-EMAC Practice Prize for his work, “CBCV: Reshaping the Practice of Corporate Valuation Using a Customer- Driven Approach.” At a June 12 Award competition at the INFORMS Society for Marketing Science Conference (held virtually by Duke University), McCarthy presented evidence of excess […]

MSI Announces 2020-22 Research Priorities May 07, 2020 These six topics, framed by the global pandemic and the changing economy, will guide MSI research activities and programming moving forward.

11 Top Scholars Named MSI Academic Fellows Apr 18, 2020 Representing marketing's most distinguished academics, MSI Academic Fellows play an important role in ensuring that MSI continues to exemplify “next step” thinking through innovative programming and academic-industry collaborations.