News from MSI
October 16, 2018
MSI Announces Winner, Finalists in Working Paper Competition Oct 16, 2018 The winning paper is “p-Hacking and False Discovery in A/B Testing” by Ron Berman, Leonid Pekelis, Aisling Scott, and Christophe Van den Bulte.
October 3, 2018
Nike VP Sean Bruich Elected Executive Committee Chair Oct 03, 2018 MSI is delighted to announce that Sean Bruich, Nike, Inc., has been elected Chair of the Executive Committee of the Board of Trustees. He is joined by new EC members Brian Cooper and Shannon Nutter-Wiersbitzky.
May 13, 2018
2018-2020 Research Priorities: Marketers’ Strategic Imperatives May 13, 2018 MSI will solicit and fund “translational” academic research; curate and promote working papers, webinars, and other digital content; and organize events guided by the 2018-2020 Research Priorities.