MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized Customers Sep 21, 2016 In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.

Research Grants Target CX: Getting Marketing Right in Real Time Sep 09, 2016 Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey? In a first round of funding, MSI has funded 11 research studies that promise to help managers better understand, design, manage, and measure customer experience.