Most-downloaded Paper Tackles Marketing ROI “Ambiguity” Feb 10, 2016 “Marketing Return on Investment: Seeking Clarity for Concept and Measurement” by Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein earned the 2015 MSI Top Download Award.  

Funding Initiative Aims to Develop New CX Tools and Insights Jan 07, 2016 “Managers are faced with an overwhelming set of issues and challenges relating to customer experience. They need empirically-based guidance for best practices and new approaches to customer experience management today,” noted Executive Director Kay Lemon.

Top Marketers’ Questions Drive MSI Initiative Jun 17, 2015 Understanding the customer experience and marketing analytics top the list of priorities for the Fortune 500 marketers who are MSI member company Trustees.