News from MSI
January 22, 2015
Top Paper Makes the Case for Customer Engagement Metrics Jan 22, 2015 "Taking the Customer’s Point-of-View: Engagement or Satisfaction?" by Bobby Calder, Mathew Isaac, and Edward Malthouse earned the 2014
August 7, 2014
Open-Source Library Aims to Overcome Marketing Language Barrier Aug 07, 2014 Launched in August, the “Common Language in Marketing” project is an open-source, curated library of advertising and marketing terminology and metrics.
May 29, 2014
MSI Competition Winners Investigate Social Media Marketing May 29, 2014 Twenty-two research proposals were awarded research grants in MSI's competition "Social Interactions and Social Media Marketing."