The Marketing Science Institute (MSI) is pleased to announce the 2022 Robert D. Buzzell MSI Best Paper Awards. The MSI Best Paper Award was instituted in 1993 to honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought. It also serves to signal the kind of […]

MSI is delighted to announce the 2023 class of MSI Young Scholars. This group of 33 early-career faculty with 2016 to 2019 PhDs will convene for a January 2nd – January 5th retreat in Snowbird, Utah. The group is a nice balance across geographies and areas of marketing.  The Young Scholars Program was developed to […]

New report explores the design elements necessary for successful MMM implementation New York, September 13, 2023 – MSI (The Marketing Science Institute), a division of the ARF (Advertising Research Foundation), today released its latest Blue Ribbon Panel report, “Charting the Future of Marketing Mix Modeling Best Practices,” which reveals how Marketing Mix Models (MMMs) have […]