MSI is delighted to announce the 2022 class of MSI Scholars, a group of 35 mid-career faculty who will convene for a January 3rd – January 6th retreat in Charleston, South Carolina. The MSI initiative was developed to recognize excellence in marketing scholarship, develop a cohort across marketing disciplines, and strengthen ties between scholars and […]

Disruption frames new MSI research agenda: Privacy policies, new channels, inflation & recession, and stakeholder expectations for marketing and firm purpose These seven new priority topics will guide MSI research activities and programming over the next two years. 2022-2024 Research Priorities Data Challenges from Business Disruption and Missing Information Measurement and Analytics Long-Term Changes in […]

In August, MSI announced winners and honorable mention recipients in the 2021 Alden G. Clayton Doctoral Dissertation Proposal Competition: WINNERS Madhav Kumar, MIT Sloan School of Management Advisor(s): Dean Eckles; Sinan Aral Scalable bundling via dense product embeddings Hortense Fong, Yale University Advisor(s): K Sudhir; Vineet Kumar A Theory-Based Interpretable Deep Learning Architecture for Music […]