Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels, so firms need to meet them wherever they are. But coming up with an omnichannel marketing strategy is a lot more complicated than just collecting cookies and tracking purchases. A new study that appears in a special […]

Disruption doesn’t have to be a death sentence for established firms. With the right changes, they can fight back against new competitors and defend their place in the industry. A new study offers incumbent firms a powerful weapon that is relatively inexpensive, rich in data and easy for managers to get their hands on: the […]

Voice-assisted shopping is a relatively new way to purchase products, and so is the research into its effectiveness. A new MSI working paper finds that consumers who use voice AI tend to browse 13.6% more and spend 19.5% more, which corresponds to an extra $493 million in sales revenue every year. Those are eye-popping numbers […]