News from MSI
April 11, 2021
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the way they own them. Music collections, for example, have evolved from hundreds of alphabetically-organized records on a shelf, to carefully edited digital libraries, to the 2021 version — a list of songs stored on Spotify or some other streaming platform. […]
April 11, 2021
New York University marketing professor Priya Raghubir’s lightbulb moment about consumer behavior came in the late 1990s, when she was a new mother struggling with a fussy baby who refused to eat. One particularly exasperating day, she switched the bowl she normally used to feed her son and was amazed that he gobbled up everything. […]
January 24, 2021
Everybody loves a winner. It’s human nature to herd to the winning side in order to reap the benefits of belonging to a dominant group. That maxim has long held true in sports, and new research shows how it applies to the complicated relationship between politics and branding. Following a major election, consumer preferences shift. […]